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OUTPERFORM the S&P 500 -- by 50% or better, over any period of 6 years or longer.

Website’s 3 lists available for purchase are UPDATED MONTHLY beginning in 2018.

% Price Appreciation from PREVIOUS 12 MONTHS to end of last month: Updated for the month ended 02/28/2018
Screen Name Median
Std. Dev. High
Complete BUY List: Secondary criteria (earnings stability last 3 yrs.) (52+wks lookback results) 18.50 19.83 26.92 121.70 -33.00 73
HOLD (don't sell, but check ANNUALLY) List: Primary criteria (52+wks lookback results) 16.50 17.15 25.77 121.70 -60.10 457
S&P500 (per company absolute actual share price non-cap weighted) (52+wks lookback results) 14.40 15.76 28.83 186.30 -58.90 497
Look-back on CURRENT recommended 20 Ticker/Company BUY List (52+wks lookback results) 20.75 19.48 25.54 67.00 -26.00 20
ACTUAL PERFORMANCE of 20 Company BUY List recommended 52+ weeks ago 11.15 13.12 21.19 54.30 -24.40 20


simply purchase CURRENT LIST-DOWNLOADS when you need them -- all currently FREE at Checkout with Coupon Code: 123

For WHEN TO SELL info -- see August 2017 entries at FAQ Blog link above; and see Home>Simple Rules "rebalance" info.

The Lists and Statistics on this site are UPDATED EVERY MONTH beginning in 2018.

This website is about HELPING YOU successfully invest

in only U.S. Dividend Growth stocks.

We provide a “BUY List” for when you want to invest, a “HOLD (don’t sell) List” for you to do a "once-a-year check-in" on your portfolio, and “Simple Rules” and calculator: “Cash to Invest AND WHEN to Invest”.


We are a “robo-advisory” site for Do-It-Yourself investors – and, if you will be investing amounts of less than $20,000 at a time, in our 20 company BUY List recommendation, we show you how to do so for a total cost of $19.95 (or only $9.95 by selecting "Next market day" transaction), by creating your own mutual fund using a “motif” at the fractional share brokerage  Our BUY List recommendation involves investing equal dollar amounts in a diversified portfolio (of at least of 20 companies),  which has stocks we've recommended, or those of OF YOUR CHOOSING from our total BUY List listing, which is segregated by the ten major sectors of the economy and ranked within each group by our proprietary short-term performance "ST Perf Indicator" (see Home>ST Perf Indicator).  At, once you setup an account using your email, you can immediately begin creating motifs for testing and tracking -- there is no requirement that your account be funded before you start creating motifs -- as you accumulate stocks in your collection of "motifs" you are effectively managing your own mutual fund.

FOR CONFIRMATION OF HOW OUR RECOMMENDATIONS HAVE PERFORMED see: Home>Independent substantiation of our performance.

The only sure way to successfully invest in stocks as an asset class is to “buy-and-hold” a diversified portfolio of at least 20 companies into which you originally invested approximately equal dollar amounts, because after every significant downward adjustment in the history of the stock market, within approximately ten to fifteen years, every stock market index has achieved a historical new high.  The most exceptionally favorable “buy-and-hold” investment results are highly correlated with stocks of companies that pay dividends which are regularly increased, and companies that have a history from time to time of “stock splits”.


"Column J" shows you the most important stock “metric” on our “BUY” and our “HOLD (don’t sell)” Lists:

How much each stock’s dividend has increased over the past five years; presented as a ratio calculated by dividing the stock’s “Current Indicated Dividend” by the “Dividend five years ago”.  For example a ratio of 1.4 indicates a 40% increase over the last five years.  All stocks on our lists must have at a minimum a 1.4 ratio, or at least an annualized 7% growth rate for the past 3 years (if they haven’t been paying a dividend for the full five years).

How much did the dividends for each of your portfolio's stocks increase for the past five years?!


Investment Calculator

P: %

In the calculator input, “P”, the first input, is always a “percentage”.

However, the other two inputs that follow, “T” and “C”, should either both be “dollars”, or both can be percentages.

If “T” and “C” are “dollars”, the calculator “result” is the actual amount of Cash available to be invested currently.  If, for confidentiality purposes, “percentages” are input for “T” (which as a percent input should be 100) and “C”, then the calculated result is a percentage.  If you use percentages for all the variables then the calculated result percent must be multiplied times the total dollar value of your portfolio (including Cash) to identify the dollar amount of Cash available to be invested currently.


ALWAYS use this calculator to calculate how much you will be investing AND ONLY INVEST WHEN THIS NUMBER IS POSITIVE:

  “Cash to Invest AND WHEN to Invest, if a positive number= C – (T x P)

Given:   P = % of Cash in your portfolio which allows you to sleep well during market “downtrends”.  (For this site’s author, this means always being approximately 50% invested in “cash”, and viewing every significant downward adjustment in stocks as a “buying opportunity”!)

                T = current Total Value of all your portfolios (including the cash).

                C = Cash currently in all your portfolios.


How much did the dividends for each of your portfolio's stocks increase for the past five years?!


"Simple Rules" about investing:

IMPORTANT: Almost never, never, NEVER, "rebalance"! Only rebalance if the value of your holdings in a company exceeds 30% of the total value of your portfolio, THEN "REBALANCE" ONCE EVERY 12 MONTHS BY SELLING "one-fifth" OF THAT POSITION UNTIL IT IS LESS THAN 15% OF YOUR TOTAL PORTFOLIO.  THEN STOP ALL "REBALANCING" UNTIL A POSITION AGAIN EXCEEDS 30% OF THE TOTAL PORTFOLIO!!  (For additional WHEN TO SELL info -- see August 2017 entries at "FAQ Blog" link above.)

NEVER be fully invested in equities (stocks and bonds).

ALWAYS reserve a significant % of any NEW CASH ADDED TO YOUR PORTFOLIO for investment at a later time when stocks are lower.

NEVER “sell” stocks when the market is in a “downtrend”.

ALWAYS “buy” stocks when the market is in a “downtrend”, as long as your personal information when input to our calculator “Cash to Invest AND WHEN to Invest, is a positive number”.

ALWAYS “buy” equal dollar amounts in a diversified portfolio, which has stocks of at least two companies from each of the ten major sectors of the economy (a “buy” list with a minimum of 20 companies).




~~TO USE THE ADVICE ON THIS SITE YOU NEED TO HAVE A “SELF-DIRECTED” BROKERAGE ACCOUNT.  If you plan on transferring IRA or 401k or 403b funds to a “self-directed” IRA account, be sure to do so with a “trustee-to-trustee” asset transfer (get specific instructions from the brokerage where you have opened your “rollover” “self-directed” IRA, and from the old account administrator about how to accomplish a  “trustee-to-trustee” asset transfer ).